Captiva Studios Multimedia Process
Our all-inclusive business marketing approach allows us to be a reliable resource for every phase of production. From strategy, script writing and story boarding, to filming, editing and publication. We work in constant collaboration to make sure your vision comes to life in a way that elevates your brand and works in combination with your company’s larger goals and objectives.
It is important to prioritize the essential time and research that is necessary to understanding your company’s marketing needs. This allows us to develop proper multimedia output for promoting your products or services while highlighting your unique selling proposition. Looking beyond the actual production, we want to understand where the final cut will be published. How do you intend to promote it? What is your desired outcome? And how can we help you achieve your target goals?
Communication is the key. Every project requires some degree of planning to be successful. This is where we clearly map out the subjects, scripts, locations, budgets, storyboards, shot lists, shooting schedules and expected deliverables in order to maximize efficiencies in future stages of production.
To fully exploit the potential of any multimedia project, considerations must be made for a variety of determining factors. Optimal lighting, sound, equipment selection and customized designs are vastly important to ensuring every frame in every scene is tailored to represent your organization at its’ finest. And you can rest assured that our team is equipped with the technology we need to find new creative perspectives, before unseen, adding visual impact that will increase the value of your media assets and help your organization stand out from the competition.
Once captured, all of the images and design elements are collected together and refined into a finished product. Voice over, color correction, transitions, music, titles, stock elements, graphics and special effects are crafted, applied, and animated using established client logos and branding guidelines. Respect is also given to appropriate formatting and digital compression depending on the digital platform it is intended for.
Now that your message is refined into a persuasive and visually compelling photo, video or animation, it is time to share it with your audience. Client acquisition and conversion rely on your ability to reach across the digital space and make an impression. An effective promotional strategy can connect your business with potential customers, drive engagement with your brand and provide a valuable return on your investment.
Thanks to advances in website analytics, tracking the impact of your digital assets from placement in multiple channels allows us to adjust and make better informed decisions in real time, while also providing significant insights for future campaigns. After all, increasing revenue, improving productivity and enhancing the value of one’s brand are often the true measure of success.